// ABOUT BRISA
Brisa is a playful hair product brand based in Cornwall. Inspired by the sea, Brisa sells a range of products for both men and women, including sea salt spray, curl cream, hair fibres, and more. Aiming to boost their customers’ confidence, Brisa is a reliable brand that prides itself on selling high-quality hair products designed to enhance natural texture and volume, allowing consumers to achieve their desired look effortlessly.
// DESIGN CONCEPT
For this project, we set out to create an identity that feels both modern and playful, reflecting the way people express themselves through their unique hairstyles. This concept also shaped the brand pattern and the unique characters we designed, reinforcing the brand’s fun and expressive nature. We focused on refining typography and crafting a brandmark that embodies fluidity and rhythm. Ultimately, we identified a gap in the hair product market.
// CLIENT BRIEF
Brisa presented an opportunity to explore imaginative and eye-catching branding which we were keen to identify and develop. With the diversity of hair types and styles, it was essential that the brand identity reflected inclusivity and individuality. At the same time, Brisa wanted a sans-serif typeface to convey a sense of sophistication in the wordmark. This is a made-up brief and brand, created as an experimental passion project.
// DISCIPLINES
Brand strategy
Brand design
Print design
Packaging
