// ABOUT LIFEING
Lifeing is a wellness and fashion brand founded by Miles Nazaire. With Lifeing, Miles is on a mission to inspire healthier lifestyles and bridge the gap between sport and fashion. What began as a community of like-minded individuals running 5km loops around Battersea Park has grown into a unique brand that hosts events and creates clothing. Each garment is thoughtfully designed to make wearers feel proud to represent a community that embodies Lifeing's core values.
// DESIGN CONCEPT
We began by exploring how the community makes people feel, focusing on motion in the logo suite to represent activity and run clubs. This inspired us to play with the dots on the “i’s,” symbolising both movement and connection. The brand motto, “Life is Lifeing,” encouraged us to embrace imperfection, leading to tilted elements in the wordmark representing life’s journey. Finally, we refined the letterforms for a cleaner, more polished look.
// CLIENT BRIEF
Miles Nazaire envisioned a logo suite that blended luxury with sport, something meaningful, yet versatile enough to work perfectly on clothing. He was also drawn to the idea of a unisex colour palette, reflecting the inclusivity of Lifeing and its diverse community of both men and women. For the first drop, Miles wanted us to craft an exclusive badge design, created for the Run Clubs, where the brand first came to life.
// DISCIPLINES
Brand strategy
Brand design
Print design
