TAILOR & THREAD

Tailor & Thread is a prestigious London-based brand renowned for its exquisite tailored suits. Each piece is crafted with meticulous attention to detail, ensuring every suit fits its wearer with precision. Tailor & Thread uses only the finest fabrics and techniques, creating garments that stand as symbols of quality and personal style. With a commitment to crafting elegantly refined suits, they deliver a bespoke experience where every suit becomes a true reflection of its owner.

BRAND CONCEPT

Our aim was to evoke a sense of sophistication within the brand identity for Tailor & Thread, which led us to carefully select a serif font that conveys both tradition and elegance in the logotype and monogram. The colour palette, royal blue, sable, and moon, was chosen to reflect the luxurious materials and craftsmanship related to high-end tailoring, inspired by fabrics like cashmere and silk. Furthermore, we challenged ourselves to craft a unique monogram, made from two "t”s, creating the outline of a suit. This is a made up brief and brand created as an experimental passion project.