AXEL ARIGATO

Axel Arigato is a contemporary Swedish fashion brand founded in 2014, known for its minimalist aesthetic and elevated streetwear designs. The brand blends simplicity with Japanese-inspired craftsmanship, offering premium footwear, clothing, and accessories. Axel Arigato is popular due to its focus on quality materials, clean lines, and their modern, unisex approach to fashion. Beyond its products, the brand fosters a strong sense of community through collaborations and pop-ups, making it a favourite among consumers worldwide.

BRAND CONCEPt

We crafted a unique, limited-edition fragrance for Axel Arigato, capturing the brand’s contemporary and luxury aesthetic. The scent combines crisp citrus top notes with warm cedar wood and subtle florals. The fragrance is presented in sustainable packaging, emphasising the brand’s commitment to meaningful design. Moreover, we wanted to create an identity which embodies their elegant brand personality and achieved this through our experimentation with type and colour. This is a made up brief created as an experimental passion project.